While the Covid-19 pandemic changed millions of people’s lives, it also opened the door for a number of comforts.
For instance, home delivery of food, groceries, and other necessities changed from being a luxury to a necessity when nations were instructed to shelter in place.
This has increased sales of more practical coffee packaging choices, like capsules and drip coffee bags, as well as takeaway coffee orders within the coffee sector.
Roasters and coffee shops must change to accommodate the needs of the younger, always mobile generation as industry tastes and trends change.
They may find the solution they seek in coffee solutions that shorten wait times or eliminate the need to ground and brew entire beans without compromising on taste.
Continue reading to see how coffee shops may satisfy customers who want convenience and premium coffee.
The significance of convenience to consumers of coffee
Every industry and every age group of customers are witnessing the consistent growth of delivery services.
In essence, customers prioritized convenience both before and after the pandemic. According to research, nine out of ten consumers are more likely to select brands solely on the basis of convenience.
Moreover, 97% of buyers have abandoned a transaction because it was inconvenient for them.
Takeaway coffee is a very practical product since it makes barista-quality coffee accessible quickly and easily. Notably, the market for takeout coffee worldwide was valued at $37.8 billion in 2022.
Due to the pandemic’s effects, customers ordered more takeout coffees because they were unable to sit at their preferred cafes.
For instance, Starbucks Korea saw a 32% rise in sales between January and February 2020, purely as a result of takeaway coffee orders.
People who couldn’t afford daily takeout instead turned to instant coffee.
As more premium beans are used, instant coffee’s market value has increased to more than $12 billion globally.
For those who don’t have the time to prepare coffee every day but still want a cup before they leave the house, it is a convenient solution.
How can coffee shops and roasters accommodate convenience?
Many coffee businesses are concentrating on finding ways to reduce the barriers between convenience and the consumption of high-quality coffee.
For instance, research reveals that customers are craving coffee’s energizing properties as on-the-go lives proliferate. The acceptance of ready-to-drink coffee has grown as a result.
Notably, the market for ready-to-drink coffee was estimated to be worth $22.44 billion globally in 2019 and is expected to grow to $42.36 billion by 2027.
Consumers can choose from a wide variety of convenient ready-to-drink coffee options.
Canned coffee
Coffee in cans was first developed in Japan and has gained appeal in western nations because to businesses like Starbucks and Costa Coffee.
In a nutshell, it refers to the cold coffee that is frequently purchased at cafés and convenience stores and is packaged in tin cans. These offer customers a cost-effective, convenient option for grab-and-go coffee.
According to a recent US study, 69% of people who consume cold brew coffee have also tried bottled coffee.
Cold brew coffee
In order to extract all the soluble flavor compounds, coffee grinds are steeped in water that is at or below room temperature for up to 24 hours.
A smooth, sweet-tasting beverage that can be either bottled up or put in a container for convenient drinking throughout the day is the end result of this slow infusion.
According to recent data, those who drink coffee between the ages of 18 and 34 are more likely to purchase cold brew products. This is 11% more than people who are 35 years old and over.
The popularity of cold brew may be linked to its purported health advantages in addition to its convenience. Younger generations are placing a stronger emphasis on their health, which may have a significant impact on their drinking and shopping habits.
Due to their pre-made nature, cold brew offerings for coffee shops can help baristas save time. In a short period of time, this can result in larger sales.
Drip coffee bags
Drip coffee bags are yet another practical coffee option for customers.
In essence, there are tiny paper pouches that may be hung over a cup of coffee that contain ground coffee. The pouch serves as a filter for the coffee after being filled with boiling water.
For individuals who prefer high-quality coffee, drip coffee bags are a quick and simple substitute for cafetiere and filter coffee.
Recent figures show that drip coffee is quickly displacing many other instant coffee substitutes. Given that black coffee accounts for more than 51.2% of coffee consumer revenue, this may be because of the environmentally friendly packaging and accompanying health benefits.
Bag coffeemaker
The bag coffeemaker is one of the newest and possibly less well-known products to hit the coffee market.
Bag coffeemakers function similarly to drip coffee bags and are flexible coffee pouches with filter paper.
In order to pull the pouch open and level the ground coffee within, buyers essentially tear open the top of the pouch and unscrew the spout.
The filter pocket of the pouch is then filled with hot water, which is then poured over the grounds. The spout is then screwed shut, the bag is secured with a resealable zipper, and the coffee is allowed to brew for a few minutes.
In order to pour freshly made speciality coffee into a cup, customers then unscrew the spout.
Important things to keep in mind when convenient coffee packaging
Whatever convenient options a roastery or coffee shop chooses, they must put the freshness of their goods first.
For instance, it’s crucial to preserve cold brew and bottled coffees in a cool, dark environment. By doing this, the coffee is kept from warming, which could change how it tastes.
To preserve the fragrant ingredients in the ground coffee, drip coffee bags should be placed in airtight coffee bags. The easiest way to accomplish both is with premium coffee packaging.
Customers who are on the go can get portable, small, and convenient drip coffee filter bags from Cyan Pak.
Our drip coffee bags are incredibly customizable, lightweight, and tear-resistant. They also offer options for recyclable and compostable materials. It is possible to package our drip coffee bags separately or in unique drip coffee boxes.
We also provide RTD pouches with a variety of customization choices and add-ons, such as degassing valves, spouts, and ziplock seals, made of recyclable and biodegradable materials.
Micro-roasters who want to maintain agility while showing brand identification and an environmental commitment can take advantage of Cyan Pak’s low minimum order quantities (MOQs).
Contact us for additional details on how to package practical coffee offerings for your consumers.
Post time: May-09-2023