It can be challenging to choose the proper-sized bag or pouch for roasted coffee.
While 350g (12oz) coffee bags are frequently the norm in many settings, this might not be enough for those who drink several cups during the day.
Making more informed, strategic business decisions will help roasters and coffee shop owners sell 1kg (35oz) bags of coffee. Roasters will have a better grasp of how changing to this size will affect their choice of packaging, product delivery, and coffee offers.
Potentials of selling coffee in 1 kg (35 oz) bags
For a variety of reasons, roasters may wish to think about selling 1kg (35oz) bags of coffee:
It is required.
Despite the fact that consumers employ a variety of grind sizes, serving sizes, and other factors, there are guidelines that might be of some use.
Understanding how many cups a 1 kilogram (35 oz) bag of coffee can create is helpful.
British coffee distributor According to Coffee and Check, using 15g of ground coffee in an Aeropress, filter brewer, or Moka pot may produce 50 cups from 1kg (35oz) of coffee.
In addition, 7g of ground coffee can make up to 140 cups when used in an espresso or French press.
Even while this may seem like a lot of coffee, 70% of UK coffee lovers typically have at least two cups a day. In addition, about 23% drink more than three cups daily, and at least 21% drink more than four.
This suggests that for these coffee drinkers, the aforementioned amounts would last approximately 25, 16, and 12 days, respectively.
A 1kg coffee bag might be a good option if roasters have several high-volume customers.
It is affordable.
Most global markets have seen volatility over the last few years, and specialty coffee has not been immune.
The price of coffee is anticipated to increase in 2022 due to a number of variables, including rising production costs, droughts, a lack of labor, and supply chain bottlenecks.
In consumer economies like Australia, the UK, and Europe, the cost of living is probably going to increase even if coffee costs remain unchanged.
If this occurs, customers can adjust their buying patterns or look for less expensive versions of their regular coffee shop favorites.
Customers who wish to continue drinking specialty coffee without having to pay the customary price may find that a 1 kilogram bag of coffee offers the most value for their money.
Packaging is simpler.
Roasted coffee is frequently sold in 350g (12oz) bags. Although some consumers like this serving size, it usually costs more and requires more labor to package.
As a result, roasters might need more labor to print labels, put bags together, and grind and package the coffee.
Even though these variations might appear insignificant, when roasters are dealing with hundreds or thousands of coffee bags, they undoubtedly mount up.
However, because 1kg (35oz) bags are frequently packed with entire beans, they are simpler to package. This is due to the fact that grinding increases the coffee's surface area, as well as its rate of oxidation and degassing.
The lifespan of a coffee can be shortened to three to seven days by grinding, unless roasters use an expensive nitrogen flushing procedure.
Roasters can also provide customers an option in how to grind their own coffee by sticking to whole bean sales. This also enables it to be used with a larger variety of brewing techniques.
What drawbacks are there to selling coffee in 1kg (35oz) bags?
Even though selling more coffee has several advantages, the following challenges could influence a roaster's choice:
limited options for packing materials
Consumers are becoming more mindful of the environmental impact of their purchases. Many people are looking for goods that are packaged responsibly and are composed of compostable or biodegradable materials.
While kraft paper and rice paper are useful, they do not offer the same level of barrier protection as LDPE and PE.
Naturally, roasters will want to keep a larger quantity of coffee as fresh as possible for as long as feasible. As a result, they might have to mix biodegradable packaging with a barrier lining that isn't compostable or biodegradable.
It may degrade the quality of coffee.
As soon as coffee is roasted, it begins to degas and interact with the environment. Therefore, roasters run the danger of the coffee losing quality before it is brewed when selling higher volumes.
Some of this can be related to false beliefs about how to store coffee in quantity. For instance, some individuals think that freezing coffee will slow the staling process. This procedure is less efficient because it calls for opening the bag numerous times.
Customers should avoid grinding their 1 kilogram bags of coffee all at once as a result. Only when it is time to drink the coffee should it be ground. Customers should also keep the coffee in resealable containers and keep it in a cold, dry location.
Customers can extend the life of the coffee by doing this. Furthermore, roasters can advise customers that, if they can't finish the coffee before it spoils, going with a smaller package could be preferable.
The demand from customers and other aspects specific to each roaster's business will determine if they decide to sell 1kg (35oz) coffee bags.
They may discover that providing a selection of pre-selected sizes accommodates everyone without wasting resources, adding to expenditures, or sacrificing the caliber of the coffee.
Additionally, spending the time to speak with customers helps guarantee that they get the proper size for their need. Additionally, it will keep them interested and entice them to return for recommendations on their subsequent coffee purchase.
Choosing high-quality packaging supplies and accessories, such degassing valves and zips, will assist extend a coffee's freshness regardless of the size roasters go for. There are a number of non-plastic, powerful barrier-protecting solutions that are also environmentally beneficial.
At CYANPAK, we understand how critical it is to satisfy consumer needs. To meet your company's needs, we provide a variety of multilayer, environmentally friendly coffee bags in various sizes.
Our packaging alternatives completely promote sustainability while blocking off oxygen. Additionally, we provide recyclable degassing valves that can be added to the bags before or after production.
Post time: Dec-15-2022