Around 75% of the coffee imported from producing countries is roasted by roasters in importing countries, with the remainder being marketed as green coffee or roasted at origin. To maintain freshness, coffee must be packed and sold right away after being roasted.
Customers are ordering coffee online for delivery to their doorsteps rather than buying it from a roaster or from a retailer as the Covid-19 pandemic continues to be a global reality.
It can be difficult to control these shipping and transportation expenses. The associated costs can quickly mount if you are unfamiliar with them, eroding your earnings and compelling you to raise your prices.
The good news is that specialty roasters can reduce their shipping expenses without sacrificing the flavor or reputation of their coffee. Learn how to achieve this and what function packaging plays in the procedure.
How subscription services aid coffee producers in meeting demand
Coffee roasters are unable to sell as much coffee face-to-face as they once did due to social distance measures. Coffee subscriptions are now widely available from roasters, enabling users to purchase coffee online.
Even if the Covid-19 vaccination distribution proceeds and shopping behavior resumes its normal course, it’s a pattern that’s unlikely to go away.
According to research in the Harvard Business Review, 90% of subscription services have increased or stabilized since the epidemic began, as many people have continued to work from home and stay away from public spaces like stores and coffee shops.
“Since the epidemic began, 90% of subscription services have increased in size or stabilized.”
According to some experts, consumers who receive products through subscription services tend to stick with well-known brands and that these services are effective for regularly purchased home essentials like coffee.
However, despite the advantages of subscription services, the costs may be substantial. Coffee subscription services make sense, but according to Jeff Sward, founding partner of the retail firm Merchandising Metrics, they frequently walk a fine line between profitability and handling expenses.
You can find yourself sending out orders more frequently than ever, and each bag, pouch, or carton you utilize increases your overall costs. Fortunately, there are ways to reduce these expenses.
Lowering the cost of transportation for your coffee subscription
A successful coffee subscription business is the result of careful preparation, careful planning, careful budgeting, and careful market research. Additionally, it’s about finding ways to save money, and the proper packing can help with that.
Provide several packing sizes.
The majority of clients who sign up for coffee subscription services will be knowledgeable about coffee, therefore they probably won’t purchase in large quantities. However, even with good packing, roasted coffee won’t last indefinitely.
Providing clients with a range of sizes will encourage them to return for more. Buying the appropriate quantity of coffee at once also benefits folks who don’t consume coffee frequently.
For instance, the UK company Pact Coffee delivers coffee, and their online calculator suggests a packaging size based on how much the consumer consumes daily and the number of drinkers per household.
Making sure consumers don’t leave too soon or get stale coffee can make them want to return for more. They’ll always have what they need if you allow them to automatically top up their coffee on a specific day.
Discounts on packing returned
Get repeat customers to bring their used packaging back, and you’ll need less packing overall. This is crucial since even just one order per customer per month can generate a significant amount of trash.
Recycling can also be encouraged. For instance, consumers who return an empty coffee pouch (as long as it’s in excellent condition and can be resealed) can get a single refill at a slight discount, extending the packaging’s useful life before it’s disposed of in the trash or compost.
Understanding when to automate the process
Only extremely large roasters typically employ staff members who are solely responsible for coffee packing. If there isn’t much demand, you might be doing this today, but how long will that last? If demand rises, keeping workers from other jobs for hours by making them package coffee could slow down the production line.
Although they are pricey, packaging machines can speed up the process without compromising your goods. If you opt to work with a full-service coffee packager, you won’t require any equipment. Your company may find it more feasible and cost-effective to outsource the entire procedure.
Create a viral packaging campaign
Over half of all social media users, according to HubSpot, a reputable provider of marketing tools, utilize their social media platforms to investigate potential purchases. Additionally, it goes beyond influencer marketing. The majority of Americans continue to favor referrals from friends and family.
Customers will pay attention if you sell them high-quality coffee, but the appearance of your product package is also crucial. Images of the real coffee beans are less likely to be posted on social networking sites than distinctive or attractive pouches.
As a third-wave business, you presumably understand the value of aesthetics, therefore it seems sense that your design language would also apply to your packaging.
You may save money on shipping and delivery of your coffee in a variety of inventive ways. Starting with the appropriate packaging or making minor adjustments to your standard packing procedures can make it simple.
From creating a visually appealing coffee pouch to automating the coffee pouch filling process, Cyan Pak can help. For more information on how packaging can lower your shipping expenses, get in touch with us right now.
Contact us for more details about Cyan Pak’s sustainable coffee packaging.
Post time: May-24-2023