Previously, it’s possible that the price of custom printing kept certain roasters from producing limited edition coffee bags.
But as digital printing technology has advanced, it has become a much more cost-effective and environmentally friendly choice. Printing on recyclable and biodegradable materials including kraft paper, rice paper, polylactic acid (PLA), and low-density polyethylene (LDPE) is possible with the HP Indigo 25K Digital Press, for instance.
This enables coffee roasters to produce custom printed limited edition, seasonal, or short-run coffee bag designs after investing in eco-friendly packaging materials.
It is useful for roasters to increase sales by providing limited edition coffees. Additionally, they provide roasters the freedom to experiment with their normal branding and try out new coffees, which helps to revitalise their line of goods.
Continue reading to find out more.
Why do coffee roasters sell limited-edition beans?
Due in large part to the excitement generated by “new” products for most customers, supplying limited edition coffees can have a significant positive impact on a company.
Because of this, speciality coffee roasters frequently present limited-edition coffees as a marketing strategy. During the busiest holiday seasons, like Christmas or Valentine’s Day, they are extremely well-liked.
Roasters occasionally provide limited edition coffees with flavour profiles that go well with a certain season. As an illustration, some roasteries provide unique “Winter” blends.
Roasters can draw customers in and possibly encourage repeat business by producing limited edition coffees because they have a limited supply. This indicates that they often sale for a limited time and at greater costs than the typical range.
Offering limited edition coffees enables roasters to experiment with new concepts and broaden their product line with eye-catching new packaging designs. Given how many competing brands are vying for consumers’ attention, this is imperative.
Additionally, social media marketing has demonstrated a preference for new product crazes and limited editions. On the video-sharing website TikTok, the “iced Biscoff latte” craze, for instance, became very popular. After only a few hours online, it already got more than 560,000 likes.
This demonstrates unequivocally that consumers will tell others about a product that catches their attention.
If roasters are able to garner this level of interest, their product may naturally be shared and discussed by their target market. Even if it only happens sometimes, it can have a big impact.
The brand’s mind share and brand recognition therefore grow, increasing sales figures along the way.
Considerations for creating limited-edition coffee bags
In addition to being essential for luring customers, the packaging for coffee serves as a major channel of communication with them.
It must therefore inform them of the qualities of the coffee as well as what makes it special. The information on the coffee bags may contain tasting comments, background on the farm where it was grown, and how the coffee represents the company’s core values.
To do this, roasters frequently collaborate with packaging specialists to develop a unified brand voice across all of their marketing platforms.
Despite the fact that doing so is crucial to creating a strong brand and company, roasters may decide to alter certain features of their limited edition coffee bags.
The important thing is to keep the packaging design for coffee consistent. Roasts can accomplish this by establishing connections between all of the coffee bags, either by using the same images, typography, and packaging materials, or by utilising a logo that is the same size and location on each bag.
Roasters can make sure their limited edition offers are consistent with their existing brand by keeping consistency across fundamental elements.
Additionally, by playing with colours, roasters may make their limited edition coffee bags stand out. Additionally, roasters can use the characteristics of the coffee as inspiration for brand-new design features.
Instead, roasters could choose to try out a different kind of packing material. For instance, unbleached kraft paper complements vivid pink, blue, and neon colours beautifully and is also environmentally friendly.
Selecting a packaging company for special-edition coffees
Roasters frequently believe that expensive, full-scale print works are the best options, which is why many of them refrain from experimenting with packaging design.
Low minimum order quantities (MOQs) are becoming more accessible due to recent advancements in printing technologies like digital printing.
Low MOQs give customers more packing flexibility while allowing printers to finish deliveries more quickly.
The developments in digital printing, in particular, are perfect for low MOQ orders and shorter print runs.
As an illustration, Cyan Pak recently purchased an HP Indigo 25K Digital Press. Small brands and micro roasters now have more design flexibility thanks to this technology.
The digital HP Indigo printer does not need specially made plates for every design. As a result, container designs may be modified rapidly and inexpensively, and the resulting environmental effect can be cut by as much as 80%.
Roasters can produce limited edition coffee bags at a reasonable cost by working with a packaging supplier who has made an investment in this technology. Then, these can be easily included into a product line.
Roasters can better respond to consumer trends, the passing of the seasons, and significant yearly events by providing limited edition coffees. Without running the risk of exorbitant expenses or veering from their brand’s course.
Speciality coffee roasters can revitalise their brand and place their products at the forefront of consumers’ minds by producing limited edition coffees. They provide a special chance to create eye-catching packaging that not only accurately represents the caffeinated beverage’s quality but also stimulates rekindled interest in it.
Cyan Pak offers a variety of sustainable coffee packaging for speciality roasters, whether you’re selling limited edition coffee or redesigning your standard line of goods. We provide a variety of components that may be used to create entirely customizable coffee pouches that will help keep your coffee fresh.
For limited-edition coffees, our selection of low minimum order quantity (MOQ) bags is perfect. With a MOQ of just 500 units, speciality roasters can print their distinctive logo on bags, making it the ideal choice for small-lot coffee and seasonal blends.
Additionally, we can offer roasters brown and white kraft paper packaging that is FSC-certified, complete with eco-friendly liners for added barrier defence.
Post time: Jul-28-2023